ABC Upstart Marketing Intern - Joel Rainbow

This Blog Post Contains: Media Release Example & Campaign Poster Example.

Media Release Hypothetical Example:

The Australian Broadcasting Company [ABC] today launched a Social Media Campaign to promote the release of their new social media page and accompanied podcast: The Optimist.

ABC is excited to announce the launch of its latest news source, focusing on young people, titled The Optimist. The campaign aims to promote The Optimist through a series of visually appealing posters that will be displayed across various physical advertising locations and digital platforms. As well as Instagram Reels and TikTok videos which contain snippets of the first two podcast episodes - hosted by Social Media Sensation Millie Ford - which were published on all major podcast streaming services yesterday.

The ABC believes that a dedicated page and podcast for young Australians was an important step in our mission to listen to young voices and cover stories that focus on developments in issues that affect young Australians while shining light on positive news. The campaign launched today is an effort to draw attention to our new page and inspire listening and community building on our newest social media page and podcast.

The content for the campaign has been designed by some of the most talented marketing interns currently gaining work experience at the ABC. These designers are marketing students who are themselves young Australians, passionate about this new direction for the ABC. The posters are not only visually dazzling but also convey a powerful message that is sure to resonate with the audience.

"We are thrilled to launch The Optimist," said Ita Buttrose. "We believe that this is a direction that will help the ABC reach a wider audience and redefine its purpose for the generations to come".

For more information about The Optimist and its campaign, please visit abc.net.au

A generation of intelligent digital natives, Gen Z is not easily swayed by sensational reporting or promotional marketing. They are also skeptical, migratory consumers who deeply value high quality digital experiences and brand authenticity over brand loyalty. Young audiences will shift to the platforms and publishers working to appreciate what's behind their generation's expectations.

- Ali Gordon (2021) of Lineup Systems